Wednesday, February 11, 2009
I found this to be quite interesting in the Wall St. Journal a couple of days ago:
Starbucks Corp., which built a coffee empire on its premium image, wants to convince customers that its drinks aren't that expensive.
The Seattle-based company is training its baristas to tell customers that the average price of a Starbucks beverage is less than $3, and that 90% of Starbucks drinks cost under $4.
The article said that the company is preparing for the long-term economic fall that is being widely predicted throughout the world. Several months ago, Newsweek carried a cover story titled "The End of Affluence".
I think as Christians, this time of reflecting on money and priorities, such as Starbucks Lattes is a thing that needs to be encouraged. It is a time to realign the values of those around us in to the Kingdom of God rather than the kingdom of wealth that we have known for so long. As a newly married man, I have been needing to really watch myself and my desires for success and a good paycheck. Let us trust in the Lord and use this time to have some good conversations with our own soul and of our fellow humans around us.