Wednesday, February 11, 2009


I found this to be quite interesting in the Wall St. Journal a couple of days ago:

Starbucks Corp., which built a coffee empire on its premium image, wants to convince customers that its drinks aren't that expensive.

The Seattle-based company is training its baristas to tell customers that the average price of a Starbucks beverage is less than $3, and that 90% of Starbucks drinks cost under $4.

The article said that the company is preparing for the long-term economic fall that is being widely predicted throughout the world. Several months ago, Newsweek carried a cover story titled "The End of Affluence".

I think as Christians, this time of reflecting on money and priorities, such as Starbucks Lattes is a thing that needs to be encouraged. It is a time to realign the values of those around us in to the Kingdom of God rather than the kingdom of wealth that we have known for so long. As a newly married man, I have been needing to really watch myself and my desires for success and a good paycheck. Let us trust in the Lord and use this time to have some good conversations with our own soul and of our fellow humans around us.


ilovechipotlerice said...

Well said. The desire to achieve and have that next best thing is so overwhelming and disgusting at the same time. We keep pushing, looking, not slowing down to see the beauty around us. I think if we all knew beauty for what it's worth, we wouldn't want technology or news, or cell phones or the best job.

p.s. I love you

greg said...

man we can keep each other accountable on the desire for that good paycheck. with graduation coming up at thinking about working a real job im already catching myself daydreaming about the things i could do with money.

like you said, i think the one good thing about this economy is that its bringing up conversation. let us figure out where our priorities need to be.